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About GB Foam Direct

What is GB Foam Direct

GB Foam Direct was created by GB Foam Ltd to allow you to buy Foam Cut to Size online at trade prices in five simple steps.

1. Select Foam Shape
2. Measure & Enter Size
3. Select Foam Type
4. Choose Additions
5. Place Your Order – For Next Day Delivery!

Who uses our service – Foam Cut to Size

Many customers visit us to order new or replacement foam for their sofa and chair cushions, to replace fibre back cushions which have collapsed, to revive sofa beds and futons, to buy foam pieces for packaging or protection, replacement foam for flight cases, some customers even come to us for replacement foam for their VW Camper van seats and beds.

We have a number of small and boutique upholsterers who use our site for one-off projects and prototypes. With no minimum order value and next working day delivery; we believe we offer the fastest service you can get in the UK for foam cut to size.

Students use our site for College and University foam projects as we can turnaround most last minute jobs within 24hours so they can meet their coursework deadline and enjoy a few drinks with the savings made on foam.

We can offer bespoke foam projects to any scale, please get in touch with us we would welcome the opportunity to discuss your foam requirements further.

Who we are – GB Foam (High Wycombe) Ltd

GB Foam was established in 1976 as an independent polyurethane foam converter, set up initially to satisfy the growing demand for foam conversion or more simply put ‘cutting foam to shape and size’ for the booming High Wycombe furniture industry.

Over the last 40 years the business has expanded and diversified within an ever-changing foam industry, now providing a comprehensive range of specialist foam products to a wide variety of market sectors including – Acoustics and Absorption, Automotive and Aerospace, Bedding and Soft Furnishings, Healthcare and Cosmetics, Medical and Packaging, Lifestyle and Sports and many more.

Our factory is equipped with the latest CNC cutting technology and we employ some of the most talented freehand foam cutters in the industry; we pride ourselves on our attention to detail and our human touch. Our business is run by real people who are passionate about what they do, we like a good challenge so whether you are looking for replacement sofa cushions, upholstery foam or the moon on a stick…..give us a try.

Over 40 years of Foam Cut to Size

GB Foam has always provided a foam cut to size service, but traditionally (well before the internet) this process involved customers visiting our factory trade counter to place an order, taking detailed sizing requirements (by hand) and then later creating a works ticket for our factory to cut the foam from. The foam would then be cut to size and shape, ready for collection by the customer in about 5 days.

We have now removed the need to visit our factory with our very simple to use Online Foam Calculator, this simple tool gives you the ability to order perfect size foam to your door as fast as the next working day.

Save Time and Money – Buy Foam Cut to Size from GB Foam Direct

The aim of this website is to save your time and money, you never have to leave the comfort of your own home, you can order at your leisure (some customers order at 3am) no back and forward journeys to our factory. In return, we get a detailed foam cutting instruction which we confirm with you, which we can then schedule straight into our factory production.

The time we save in manual ticket making and planning allows us to pass a saving directly to you and enables us to speed up the production and delivery process dramatically, giving you the convenience of having your foam delivered as fast as next working day.

Thanks For Stopping By

We have tried to create a simple website that is fast and easy to order your bespoke cut to size foam. However, we are always striving to do better and offer the best level of customer service possible. If you have any comments or suggestions for improvement, we would always like to hear them. Please send us an e-mail to

A Few of Our Clients

We’ve worked with many influential companies over the years, all of whom have sought expert knowledge and high-quality products at affordable prices. We’re glad to say that these clients all found and received what they needed working with us. Take a look for yourself and see the brands that have benefited from our expertise.

We cater daily to a wide and diverse range of clients. From professional upholsterers to multinational businesses, we provide foam products for practically any purpose. GB Foam’s services cater to approximately 25 different market sectors across a large and diverse spectrum. Here are just a few examples of companies we’ve supplied foam to in the past.


  • The NHS
  • BUPA
  • Direct Healthcare Services

  • McDonald’s
  • Marks & Spencer
  • Brewers Fayre
Film & Television:

  • BBC
  • ITV 2
  • Channel 4 Television
  • Sky
  • Pinewood Studios

  • Sunseeker
  • Royal Caribbean
  • P&O Ferries
  • Fairline Yachts

  • Verco
  • Parker Knoll
  • G Plan Upholstery
  • Ercol
  • Dreams

  • Rolls-Royce
  • Ferrari
  • Jaguar
  • Yamaha
  • Porsche
  • Land Rover
  • Aston Martin
Other clients have included:

  • The Ministry of Defence
  • Crystal Palace Football Club
  • Boeing
  • The O2
  • Royal Albert Hall

It is an honour to have offered our services to such an influential and diverse range of businesses throughout our trading years. We look forward to working with many more in the future.

Why Choose GB Foam For Your Foam Cut To Size?

Our factory is equipped with the latest CNC cutting technology and throughout the years we have employed the most talented freehand foam cutters in the industry. Many members of the team have worked for the company for several decades and their attention to detail and quality control is something that only comes with years of knowledge and experience.

We have many customers who started with us in 1976 and are still working with us today, which we like to think reflects on our vision to be the most dynamic foam converter in our industry. For us no job is too big or too small. We offer the same level of service and delivery whether you are a retail customer ordering one piece of foam from home, or a large manufacturer ordering daily.

40 Years In BUsiness

GB Foam have been offering foam cut to size from our factory since 1976.

Hand Made In The UK

We employ the most talented freehand foam cutters in the industry.

ISO 9001 Quality

Our team work to the ISO 9001 quality standards to guarantee only the best

Super Fast Delivery

All orders placed before 11:00am will be despatched for next working day delivery

5 Year Guarantee

Our foam comes with a 5 year guarantee against faults in manufacture.

Flame Retardant

Our entire range of foam exceed UK safety and flammability standards.

More About GB Foam

Where GB Foam is Located

Our trading address is 3, Valley Works, Lane End Rd, Sands, High Wycombe HP12 4HG. This is where GB Foam Direct’s foam cutting factory is based and where we operate out of.

We have been situated at this address for more than 40 years. Originally, we provided materials and services to High Wycombe’s historically famous furniture industry. Over the years we have worked to diversify our brand. Today GB Foam has the capability to render services online and caters to more than 25 different market sectors.

Where Has GB Foam Been Featured

Since our establishment, we’ve had the honour of appearing in many publications and even on television shows. Some of the places where we’ve been featured in the past include – The Observer, Exclusive Magazine, The Guardian, Bucks Free Press, ABC, FOX news, Buzz Reporter, Vertical News Network, NBC, The New York Times, The Next Daily, ITV, BBC & Quest Red.

GB Foam Useful Links & Important Information

You can locate much of this information across our website, but for your convenience, we’ve also collated it here.

  • Our full name is G&B Foam (High Wycombe) Limited T/A GB Foam Direct (GB Foam Direct is a Trading name only of G&B Foam (High Wycombe) Limited
  • Our VAT number is – GB 385827113.
  • Our Company Registration number is – 01263665.
  • We are ISO 9001 approved.
  • GB Foam’s factory is located at – Unit 3, Valley Works, Lane End Rd, Sands, High Wycombe HP12 4HG. Please send any written correspondence to this address.
  • Our email address is –
  • Our telephone number is – 01494 441177
  • The GB Foam Direct website has been designed and optimised for viewing in all browsers. It can be viewed on both desktop and mobile devices.
  • Our returns policy, terms & conditions and delivery info can all be viewed at the respective links.
  • GB Foam Direct can be found on Facebook, TwitterInstagram at each of the respective links.

GB Foam Direct Timeline

We’ve been busy since 1976. From mattresses to acoustic foam, here you can see how the company has evolved since establishing more than 40 years ago.

GB Foam History Timeline

Throughout the 70’s, most of our services focused solely on the furniture trade. In 1985, we established Gemini Bedding. This was our first mattress store which sold comfy foam mattresses to the people of Buckinghamshire and beyond; “Bed’s & Bunks” and “We Make Beds” followed soon after.

In 1993 we established Möbella. Möbella specialised in the trade and production of superior soft furnishings. This was around the era that MFI flatpack furniture was introduced to Britain. We, however, found that many people still preferred traditional, pre-assembled furniture and so sought to offer a classic solution.

In 2008, we established ourselves online and the first GB Foam website was created; the Gemini bedding website followed just a year after. Two years later, Gemini Bedding was replaced with Lion Mattresses which still runs to this very day. Our Gym Pit Foam website was created in 2013 and in 2014, GB Foam Direct was formed.

GB Foam Direct has rapidly become one of the largest and most popular foam retail websites online. People visit this website daily to purchase foam cut to size for a variety of purposes. Whether that be to replace their sofa cushions or purchase upholstery foam sheets in a fast and effective manner.

We also design, manufacture and supply foam products to the healthcare industry. GB Healthcare was created in 2014, the same year as GB Foam Direct. Our pressure relieving memory foam mattresses are specifically designed to provide relief to those in the greatest need of it.

Other companies formed since this time include GB Foam Packaging, a website which provides bespoke foam packaging inserts and SoundFix, which specialises in acoustic foam products.

Association Memberships

amusf accredited master upholsterers

AMUSF (Association of Master Upholsterers & Soft Furnishers)

GB Foam is happy to be a member of the renowned AMUSF. Founded in 1947, AMUSF was created to protect the interests of upholsterers, small furniture makers, and soft furnishers. Today the association not only acts as a lobbying body but also offers varied and essential services. This includes offering advice and educating members across a broad spectrum of the industry. You can read more about the Association of Master Upholsterers & Soft Furnishers on their website.

furniture ombudsman

The Furniture Ombudsman

The Furniture Ombudsman are a government approved body who provide advice and training to both consumers and traders within the retail, furniture and home improvement industry. They were established in 1992 by The Office of Fair Trading and offer their expertise to resolve disputes which may arise in the industry. GB Foam is proud to be a member of The Furniture Ombudsman in order to help provide a transparent and fair service to all our customers. To learn more about The Furniture Ombudsman, please visit their website.

international association of trampoline parks (IATP)

International Association of Trampoline Parks (IATP)

Founded in 2012, the International Association of Trampoline Parks (or IATP) helps to serve the interests of those within the trampoline park industry. In the last decade, trampoline parks have surged in popularity. They can now be found in abundance throughout the UK, Europe, America and more! The IATP helps to connect those in the industry and provides useful guidance to all who require it. More information can be found about the IATP via their website.

buckinghamshire business first

Buckinghamshire Business First

Having been based in High Wycombe for more than 40 years, we are thrilled to be a member of Buckinghamshire Business First. Buckinghamshire Business First aims to support businesses in the local area and acts as a means to bring us all closer together. They also offer support and advice for growing businesses via their website

fira member furniture industry

FIRA – Furniture Industry Research Association

The Furniture Industry Research Association (FIRA) offers support throughout all sectors of the furniture supply train. This non-profit membership-based organisation endeavours to safeguard the furniture industry and connect relevant bodies together. Not only do they offer expertise and support, they also conduct independent research and offer their own certification schemes and awards. For more information regarding FIRA, please visit their website.

Make It British

Make It British

We are proud to be a member of Make it British, an organisation which supports British manufacturing. Established by Kate Hills in 2011 originally as a blog, over the years Make it British has expanded into an organisation which helps to connect UK manufacturers and customers. GB Foam has been converting foam for over 40 years in the UK and wholeheartedly value the manufacturing of products in this country.

Industries We Supply To

We supply materials to many unique and varying industry sectors. When customers need to source the right materials for the job, we’re always happy to help. Whether it be products for the Film and TV industry or the Automotive and Industrial, we’ll find a solution. In the past, we’ve supplied materials for applications in:

Acoustic and Soundproofing – Customers turn to us when they need to acoustically treat a recording studio, home cinema, rehearsal rooms and more. We supply both commercially and residentially.

Aerospace – We develop materials suitable for both aviation and space flight to provide, safe, practical and comfortable journeys.

Auditoriums and Theatres – Whether it’s new seating or acoustic treatment you need, we can help.

Automotive and Industrial – We create custom cut trays for the automotive industry for use in production lines, seat padding and more.

Bar Seating and Bench Seating – New builds or refurbishments. We offer superior seating comfort.

Beddings and Soft Furnishings – We’ve supplied large quantities of soft furnishing and beddings for many businesses, including the NHS and private healthcare organisations.

Boating and Marine – Fixing up your boat? We’re able to offer superior marine materials which are suitable for use on the water.

Case Inserts – We use advanced cutting machinery to create bespoke case inserts which help protect your items of value.

Display Presentation Boxes – Give items a premium appeal with custom cut inserts for display & presentation boxes.

General Upholstery – Whether you’re a professional upholsterer or a hobbyist, we have a range of upholstery supplies to suit your needs.

Gym Pits – We professionally cut cubes and logs to be used in Gym Pits worldwide. If you’re looking to create a Gym Pit or need to refresh your old one, we’ll be happy to help.

Hotels and Hospitality – Many customers from the hotel and hospitality industry turn to us to provide quality products for their business.

Industrial Packaging – When journeys get bumpy in transit, our materials help to keep them safe.

Interior Design – Need something extra special? We have the machinery at hand to create almost anything you can imagine.

Medical and Healthcare – We develop products to provide rest and relaxation for those with medical requirements. Our products help to provide rest and relaxation for those in need.

Military (MOD) – We can supply lightweight, military grade products which are tested and certified to (MOD) specifications.

Museum Exhibitions and Galleries – We create custom housing for the most precious items and works of art which help to keep them safe.

Office and Contract Seating – From small to large buildings. Our office and contract seating materials help to provide comfort throughout the working day.

Retail Packaging – Our materials can also be used to house products in retail packaging. The results and both practical and stylish.

Sports and Leisure Facilities – From crash mats to gym pits, our products help to keep people safe during the most intensive of activities.

Staging and Company Exhibits – If you’ve got a particular vision in mind for an exhibition, we can provide products to make it a reality.

Technical – We create specialised products through advanced fabrication techniques. If you can’t find what you need, we’ll work to develop a solution.

Trampoline Parks – We supply gym pit materials for trampoline parks worldwide. Our technically advanced techniques mean that we can develop a unique, effective and visually appealing product for your trampoline park.

TV, Film, and Theatre – Many companies turn to us to provide bespoke materials for TV, Film and Theatre. From upholstery sheets to unique custom-designed props.

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